Consumers nowadays are more knowledgeable and more discerning than ever. They don’t just want to be sold to, they want brands to be transparent and honest so that they can come to their own conclusions.
That’s where we step in.
Helping people understand what’s underneath it all is what we’re passionate about – because we’re believers in the simple act of showing and telling.
See how rewarding it is for consumers to learn what you’re all about.
WHAT IS SHOPPER EDUCATION?
Brands are very good at selling potential outcomes, but most brands are still not very good at teaching customers how to achieve those outcomes.
This disconnect leads directly to churn – when a customer perceives that they are not achieving the outcomes they purchased a product to facilitate, they start looking for a new solution.
Shopper education is the process of teaching potential customers how to achieve a specific outcome with a specified product.
Executed correctly, a company’s shopper education programme can deliver*
18%
Increased Revenue
Increased Revenue
22%
Increased Retention
34%
Increased Customer Satisfaction
(*source: Forrester Consulting, October 2019)
MARKETING / ADVERTISING
Attempts to persuade on an emotional level
Elaborates on features, advantages and benefits of products
SHOPPER EDUCATION
Aims to give the shopper all the relevant information regarding the product or service at hand
Shows the shopper ways to use the product to solve a particular problem
Get in touch to understand how
Shopper Education can help you.
